Sophie Ashton
Sophie is a graphic designer and donut connoisseur living in NYC.

She is currently accepting new freelance clients.

About
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Her ALS Story


Her ALS Story is an organization of 70+ women that raises awareness of ALS and the way it effects women diagnosed before age 35. Their members collaborate with other ALS organizations, attend conferences, and host a yearly retreat.

This refreshed brand identity conveys the strength, resilience and joy of the HAS community. Blue was kept because of its relation of the cornflower, a symbol for ALS. A handwritten script was chosen for the logo to show the individuality of each member in HAS.

Role: Associate Designer — Case Agency

Branding
Graphic design
Social assets
Merch








Old logoRedesigned logo




Digital Design






Social Media






Merch




Snapshots from the 2024 Retreat