Sophie is a graphic designer and donut connoisseur living in NYC.
Sophie is a graphic designer and donut connoisseur living in NYC.
Her ALS Story
Her ALS Story is an organization of 70+ women that raises awareness of ALS and the way it effects women diagnosed before age 35. Their members collaborate with other ALS organizations, attend conferences, and host a yearly retreat.
This refreshed brand identity conveys the strength, resilience and joy of the HAS community. Blue was kept because of its relation of the cornflower, a symbol for ALS. A handwritten script was chosen for the logo to show the individuality of each member in HAS.
Role: Associate Designer — Case Agency